RE: [Xbox] Rumor: Microsoft to establish retail stores

Microsoft had a retail store once before in select cities.

 

San Francisco had one in the Sony Metreon (ironic in a way) in the mid/late 90’s.  I used to go in there a lot… it was a fun place because they demo’d most of their software and almost all of their hardware… and depending on the company they would demo hardware from other companies that would take advantage of their software…

 

Cool place.. not sure if anyone remembers it… I think Seattle had one, New York and Chicago.

 

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From: Xbox@yahoogroups.com [mailto:Xbox@yahoogroups.com] On Behalf Of Nelson Pacheco
Sent: Tuesday, April 15, 2008 11:53 AM
To: gamers_for_life@yahoogroups.com; Xbox@yahoogroups.com
Subject: [Xbox] Rumor: Microsoft to establish retail stores

 

 

http://www.xbox360fanboy.com/2008/04/15/rumor-microsoft-to-establish-retail-stores/

Filed under: Console wars, Rumors

A website by the name of Fudzilla is reporting that Microsoft is looking to launch its own chain of retail stores. The rumor comes via "sources close to Microsoft," and claims that MS will open said stores to showcase Microsoft products and will employ "skilled people," to show customers "the true Microsoft experience." Yes, it sounds more than a bit like the strategy currently utilized by Apple and its chain of boutique stores.

A key distinction here is that Microsoft doesn't have the same range of hardware that Apple produces, which makes one wonder exactly what will be on display. Of course, one would expect to see Zunes and Xbox 360s, but beyond that and a handful of PC peripherals, Microsoft is mainly a software producer. Maybe we'll see PCs loaded with MS software?

The only other question that remains is whether or not Microsoft can capture some of the mindshare that has been lost to Apple. If Microsoft can manage to make customers pay a ridiculously high price for socks, then they're on the right track.

[Via Trusted Reviews. Original Image by Fleur-Design]

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