Re: [Xbox] Survey: Average U.S. Gamer Age is 35; 40% are Women

Very good question! ESA doesn't cover online stuff like Pogo normally
though, so I'd think it wouldn't be in those counts. Hafta dig for that
report and determine how they got the data.

I know most of what it says - we see every day. I've got a pack of
women who play Guitar Hero every Friday at the one place we set up
shop in. 40%? Nah, but if I had to count prolly at least 25%?

On Sat, Jul 19, 2008 at 6:08 PM, Nelson (nelzp) <nelson@nelzp.com> wrote:
> Soooo, they must be considering all the women that play on Pogo, Yahoo
> games, MSN games, etc. gamers because there's no way it's 40%.
> thanks,
> Nelson
>
>
> From: PSCG Cleveland
> Sent: Saturday, July 19, 2008 5:35 PM
> To: xbox
> Subject: [Xbox] Survey: Average U.S. Gamer Age is 35; 40% are Women
> Women now comprise 40% of U.S. video game players, while the average
> age of an American gamer has risen to 35, according to a survey
> conducted by Ipsos MediaCT for game industry trade group the
> Entertainment Software Association (ESA).
>
> The survey found that 65% of U.S. households play computer and video
> games, and 38% own a video game console.
>
> With the growing number of female gamers, the survey found that women
> age 18 or older now represent a significantly greater portion of the
> game-playing population (33%) than boys age 17 or younger (18%).
>
> "This new data underscores the fundamental principle that computer and
> video games are a mainstream entertainment form, which captures the
> imagination of every segment of our society," said Michael D.
> Gallagher, CEO of the ESA.
>
> "No longer is there a stereotypical gamer. With deeper market
> penetration and the broadening of our audience base, video games have
> incorporated themselves into America's cultural and social fabric."
>
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